EU releases code of practice for AI content transparency

The European AI Office published guidance on how AI providers should mark generated content with machine-readable metadata. Measure 1.1 lays out the technical approach: embed declarations at creation time, not as a post-hoc audit trail. The code doesn't mandate a single standard, but it does create a compliance baseline that will likely influence how DAM platforms handle AI assets globally. Teams should expect tagging schemas to shift in the next 12 months as vendors respond.