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topic/tv3-iptc-metadata-support

TV3 becomes first DAM to support IPTC alternative text and extended description fields

Image: The DAM Book (Peter Krogh)

DAM Cowboy · W34 · August 2026

Peter Krogh's DAM application TV3 was the first to implement IPTC's new Alternative Text and Extended Description metadata fields, both designed for accessibility. The fields formalize what many teams were already doing in custom fields or captions. Early adoption by a DAM developer signals that accessibility metadata is moving from workaround to standard.
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