EmpCo Directive: how to find, prove, and retire green claims at scale

Bynder outlined a workflow for managing environmental claims under the EU's EmpCo Directive, which requires proof for any green marketing statement. The process: tag claims in the DAM, link to supporting documentation, audit regularly, and retire unsupported assertions. The directive applies to any brand selling in the EU, regardless of headquarters location. Compliance starts with metadata that connects every claim to its evidence.