Asia-Pacific Broadcasting Union hosts webinar on C2PA and media provenance

The Asia-Pacific Broadcasting Union is holding a webinar on C2PA (Coalition for Content Provenance and Authenticity) and identity assertions in media on July 14. C2PA embeds cryptographic metadata that tracks the origin and edit history of images and video. News organizations and broadcasters are adopting it faster than commercial brands, but the standard will eventually apply to any asset where authenticity matters. If your DAM stores high-stakes content (product images, executive photos, regulatory materials), C2PA metadata fields belong in your schema planning now, not later.