Why traffic is disappearing and what the agentic era demands

Cloudinary explores why organic search traffic is flattening while conversion rates from a small slice of direct traffic are spiking. The hypothesis: AI agents are bypassing traditional discovery paths and arriving with intent. Brands optimized for human browsing may be invisible to agent-driven research. The shift requires rethinking how assets are described, structured, and surfaced. Metadata designed for human search may not work for agents.