topic/content-provenance-webinar
IPTC joins Fotoware webinar on content provenance
DAM Cowboy · W30 · July 2026
IPTC Managing Director Brendan Quinn joined a Fotoware webinar titled "Content Ownership: From Theory to Value" on June 18. The session focused on how provenance and AI change the publishing and content management landscape. Provenance used to be an archivist concern. Now it is a trust signal, a legal defense, and a machine-readable claim of origin. If your DAM does not embed C2PA or equivalent metadata, you are publishing into a verification vacuum.
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