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Adaptive bitrate streaming replaces single-file video delivery

Image: Cloudinary Blog

DAM Cowboy · W36 · September 2026

Cloudinary outlined HLS (HTTP Live Streaming) delivery with Next.js to replace progressive MP4 playback. Adaptive bitrate splits a video into multiple quality tiers and serves the best version based on real-time network conditions. A static MP4 buffers when bandwidth drops; HLS switches to a lower-quality stream mid-playback. Video teams that ship progressive files to global audiences face constant buffering complaints.
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