MCP is coming for your DAM. Here's what that actually means.

Model Context Protocol lets AI agents read, write, and operate on structured data sources without custom APIs. For DAM, that means an agent can browse assets, read metadata, generate tags, or trigger workflows using the same interface across platforms. MCP doesn't replace your DAM's API, it provides a standard layer so agents don't need platform-specific code. Early adopters are using it to automate tagging, alt text generation, and bulk operations. The protocol is young, but the pattern is durable: agents need structured access to assets, and MCP provides the grammar.